At the Blackhat security conference former Google VP of Engineering Douglas said he wants users to dictate enterprise security needs.
The same happens with security in the enterprise. Companies will try to control employees by restricting IM use, by forcing Gmail through a proxy.
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He said that twenty years ago everyone wanted to work in enterprise software; not today. Today there are better, more user-friendly tools such as IM. And rather than fight the needs of the employees, security officers should work to secure the networks that use them.
My take: This strategy might work well in small size companies but not in large organizations — especially where employees have access to customer data.